Stock Market Saving

The other night, I had a chance of going to a Sonics basket­ball game. Here are these players out there making $5,000,000 a year, $3,000,000 a year, $2,000,000 a year, and they came out on the floor and started to warm up. I was just really watching them and I was so impressed when I saw them doing lay-ups. Doing lay-ups. Here are $5,000,000 a year basketball players doing simple, little, basic lay-ups and chest passes. Back to the basics. To all of you that are a part of my in house sales people, back to the basics. You need to contact people, send out your letters, your cards, and let people know when Wall Street Workshops are coming to their area. Get back to the basics yourself. We have a great program, but a lot of people don’t know how great it is. Do your lay-ups and get out there and let people know how great this is.

You need to convince people and help people. Rationalize with them, help them see where they are going to be if they don’t come to this course? It’s the first time anybody’s ever put together a course that will cost them more money to stay home than it will ever cost to come. Why are they on the phone? Do they need money to give to help their kids? Do they need money for a greater retirement? Do they want to give more to their church? How can you, as a sales person, help somebody know if this course is right for them unless you know where they are and where they want to be? We want to make sure that we’re teaching achievable, measurable, and reportable results that people can actually see, feel, and touch. Our job is not to see how much education we can put into people, but to see how much we can get out of them.

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The next comment said, “You will develop a technique that if utilized, will allow you to become financially independent in a relatively short time.” Now, it says “technique” that’s singular. I keep talking about all these plurals: techniques, strategies, but what most people do from their success letters that I get is pick one that they like and they get to be an expert at that one thing, or two of them, but usually it’s just one.

The next comment says, “You’ll receive current stock mar­ket information.” It is so true. If you’re talking to a total novice on the phone, tell them about the Wall Street Workshop video set. After they come to the Wall Street Workshop, call them back and congratulate them, thank them for coming, but also tell them about the Next Step video training program, and the Next Step live seminar because we want to get people more information and better information. We’re constantly devel­oping new products to help people make more money and then keep more of what they’re making.

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The next one says, “You will live a debt-free lifestyle.” Boy, wouldn’t that be nice? If every one of our customers calling in could feel what it’s like to be out of debt, to operate purely with cash. The only way they are going to do that is to make substantial amounts of money more than what they’ve got coming in right now if they’re going to be able to live their current lifestyle, and pay off all their debts, but once they’ve done that, their whole life changes.

The next comment was, “You’ll receive faster and larger returns on your investments.” It’s what we call a BBQ: Bigger, Better, Quicker returns. Bigger meaning they’re larger, better that they keep coming in more often, and quicker that you get to start learning to do these one hour trades and these two- and three-day trades. Next, “You’ll be able to help your family, friends, and church gain financial freedom.” That’s pretty interesting that they say “church,” because I know about three or four different churches now that have set up little founda­tions and little corporations and they’ve got some of their people investing and are supporting their whole missionary program with missionaries down in South Africa, or South America and all that from the profits that they are making from their investments.

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We, talk about an outlook. For some people, it’s like clean­ing off a dirty window. You can’t believe how many people have come, who’ve now quit their jobs, or one spouse has quit and they’re at home, taking care of the kids now, instead of them being at a babysitter’s or at a day care center. They’re there loving their kids, working five, 10,15, 20 minutes a day, in their pajamas, calling their stockbrokers and making money.

The next comment that people made is really important. I don’t know who said this one, but it says, “This can enhance or replace your current income.” Isn’t that what people want? If people want to wind down their business or quit their job, what is the one thing they need to replace? They don’t need to replace the busyness of it. They need to replace the income. I really believe this country needs three things. Number one, is parents spending more time with their kids. And number two, see number one. Number three, see number one. If there’s anything I can do, or my staff can do, to help people be a better mother, be a better father, spend more time with their kids, and even involve their family in some of this family dynasty building, then it’s wonderful. But, in order to quit the job to be at home, what do you need? You need income. That’s what this seminar is about, building up income.

The next one says, “It’s exciting group participation.” That’s true, because you learn a lot by being around other people. You can learn a lot on your own, but what if there were another 80,90 people in class, or 150 people in class, and you’re assigned to a team of 10, 15 people and you’re all making money and you all kind of bounce ideas off each other and catch each others’ enthusiasm for it?

This next one says, “It’s an opportunity to do what you learn, while learning.” That’s kind of interesting, let me say that in another way. People can earn while they learn. They can earn money, while they are sitting there learning. If they learn it well and learn how to apply these principles, they can just continually learn earning money over and over and over again. In this experiential learning format, they can earn while they learn. I’m going to come back to several more of these, but I want to just talk to you a little bit about a few other things.

While being honored at a New York banquet, Albert Einstein told a young hostess, “I’m engaged in the study of physics.” As if the more he learned, the more he figured out, the more he realized there was to figure out. May I encourage all of my salespeople to encourage their clients to use, that format, “I’m engaged.” What are you engaged in? I am engaged in the study of financial matters, I’m engaged in the study of cash flow. When you’re engaged in the study of something, it forces you to start thinking that you are a student. You are an eternal student.

Let’s go back to the class. The class is not for beginners or for experienced people. It’s for both. There’s something there for everyone. I don’t want anybody coming, thinking that it’s just a beginner’s class, because there are some really important and exciting techniques. A lot of people may not need some of these more powerful techniques, but they need to learn them, so that when they are ready, they know about them.

From time to time, I’m going to go ahead and give you a list of different proofs of returns. A lot of these will be one day trades. Get in, get out, make some money. We’ve had so much fun with this whole thing because it built up so much income. First of all, your stockbrokers are not going to believe this. So, when your people are calling on the phone and asking, “Well, where do I get a good stockbroker,” that’s one of the things we teach at the Wall Street Workshop. The reason that we put these proofs of returns out is so people can go to their stockbro­kers if they doubt us and ask, “Could these guys really, on this day they bought this many options, or these options at this price, and have sold them on this date?” We make this part of the public record to show people that we mean business.

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Here’s the point. Everybody’s heard the term “income-producing asset,” but for most people who call in, they are their only income-producing asset. If they don’t go to work, if their asset doesn’t show up to work, there’s no income. We’re trying to show people at our seminars a way of building up another, different grouping of assets that will produce the income that they need to live on. Isn’t that what it’s all about? Assets producing income, getting a small amount of assets producing a huge amount of income. Because it’s income we need. We live in a monthly billing society, it’s monthly income that we need to pay the bills and to live the lifestyle that we want.

The next one says, “You will learn methods and strategies to obtain security, cash flow, and retirement funds.” We’ve already said that a number of times, but again, that’s true. To obtain security, cash flow, and retirement funds. Let’s move onto the next one. The next one says, “You will learn how to double your money every two and a half to four months.” Wow, what a statement. This is one of the statements that we use in our advertisements, and I’ve got to tell you something about these advertisements. I’ve been criticized for them, but every time I turn around, my students and land my instructors are making that kind of money.

Let me tell you another story. I had a brokerage account at a major New York brokerage firm, one of the two biggies. I’d made 19% one month and 23% another month and they wrote me a letter and said, “We want you to move your account somewhere else.” When I got to the bottom of this, I was doing so well, this is on the whole account, by the way. They said, the bottom line was that they saw my advertisements and they didn’t want to be seen as being in collusion with me and in backing up my strategies. Isn’t that funny? By the way, that stockbroker there just cried over losing the account, and he’s now gone to another firm. Another one of the big firms called me, and we’re opening up the account with him now.

The next one is that, “You will learn how to find, work, and talk with a stockbroker.” That’s what we do, just deal in and deal out, we have the stockbrokers on the phone and that’s so different, actually doing the deals right in class. It is a lot of fun. “Your ability to research the company’s stock and act on that research,” is the next one. That’s true. We show you how to look up information on companies, how to chart them, how to look at them.