This is going to be a training session because I feel that there’s a real strong need for our new sales people, and possibly some of our older sales people, to have my verbal statements in regard to marketing and selling our Wall Street Workshop. Let me tell you where this came from, then I’m going to give you a brief history about me and the company in just a second.
We have such an incredible product. I know that that word is used so much today, but the Wall Street Workshop really is a seminar workshop that makes a difference in a lot of people’s lives. I don’t think any of you in our new sales department would be here if you did not also believe that.
Maybe you’ve come to work for us after going through our seminar. We have a lot of people who were students before. Or maybe you have a friend that’s working here now. I’ll be very honest with you, I was a little bit dismayed several weeks ago when I was doing a training session and just out of the blue thought, “I’m going to test everybody on this.” So I had everybody pull out a blank piece of paper and write on it five reasons why anybody should come and attend the Wall Street Workshop. I gave them five or 10 minutes and then, one by one, I started gathering them up.
The comments were all correct, but they were boring. You know, they were really boring, and I started thinking, “My goodness, I wonder if our sales people are saying these things on the phone.” I’ll just give you a couple of examples right now, and I will deal with these later on. “You can start making money right away.” “You gain control over your retirement income.” You know, to me these are true and they could be exciting to certain people, but, they’re just, they’re too bland, there’s not enough adjectives or adverbs in there. They don’t explain and really tell what we do and obviously, there was no emotion behind any of these at all. And because there’s hardly any emotion in the written word at all, I decided to come into the studio and take some of these sentences and rework them and put some meat on the bones and make them exciting. Because when people are calling in on the phone, I really contend that they are not calling in to be bored. They’re calling in for a reason to come, and that’s what we need to figure out and give them. So, in just a few minutes, I’m going to go through several of these statements and help you help the people on the phone understand what the Wall Street Workshop is all about, and what it can really mean in their lives.
First, I’m going to give you a brief history. I know there’s a lot of new people here, and maybe you’ve seen some of my real estate sites. I got my start in the investment arena in real estate. I was a cab driver in Tacoma, Washington, and I learned that the secret to making money was in the meter drop. It wasn’t in trying to make a killing on any one deal. It was making a killing on a whole bunch of small deals, you know, getting the taxi moving, $3, $4, $5, $6 runs, instead of waiting for the $35, $40, $50 runs to SeaTac airport.
