We’re discussing people looking at us. They say, “Is this train, is this vehicle going where I want it to go? And if something breaks down, are there people that will fix it? Can they really help me?” Now, what I try to do at our seminars, not only the stock market seminars, but all of our asset protec­tion and tax seminars, is to make sure that we give the best financial education in this country. We have our Wealth Acad­emy, our incredible flagship, three day course. We have our BEST seminars. We have additional real estate and other kinds of stock market seminars. And we have a whole part of our company that sets up legal entities: Nevada Corporations, Living Trusts, Charitable Remainder Trusts, Business Trusts, Family Limited Partnerships, pension plans, 401(K)’s, corpo­rate pension plans, and Keogh plans.

Our company really is about five things. One, we want to show people how to make money. This translates into three categories: real estate, the stock market, and small business. Number two, we want to show people how to lower their exposure to risk and liability. Number three, we want to show people how to eliminate, at least reduce, but possibly elimi­nate their taxes. Number four, to help them prepare for a great retirement. And Number five, we call bequeathment, making sure that their friends, their family, their church—somebody, in a tender, loving, caring way, gets everything that they worked so hard to build up. What I’m trying to say is we have all the notes to play the chords. Some people who come through our trainings are going to hear the symphony.

It’s really important to me that before any of your clients come to the Wall Street Workshop, that you help them prepare for it. This is not an experiential class for experienced people in the stock market. It is also not just a beginners’ class. We want people to know the vocabulary, we want people to know certain words. So, here’s a couple of things that they should do.

Before they come to the class, they should definitely read Wall Street Money Machine, hopefully once, but maybe even twice. They should get the Zero to Zillions home study course, which from time to time we have for free as a bonus. Another thing they can do before they come is paper trades. If they’re afraid of investing their own money, say $5,000 cash, why not take $5,000 and fictitiously invest it? Buy and sell, buy and sell. Use the strategies outlined in Zero to Zillions, use the strategies in the site Wall Street Money Machine, and do paper trades. Definitely people can get on WIN.

WIN is our Wealth Information Network. It’s now on the internet. People can access it and go in and find out what things we are actually doing that day. They can see trades being made.

Then they can come back into the seminar, and if they actually bought an option or a stock, we can talk about it, discuss it, and go over the formula. We want people to see these deals done because experiential learning is the best way. We all know that, I mean, it’s on-the-job training. I want you to think about that. I mean, even here in sales, when you’re a brand new sales person, we put you with our more experi­enced sales people so you can see how they work with people, how they explain things to people. That’s on the job training. Why should things financial be any different?

The irony is that a lot of our people who come through the Wall Street Workshop end up making, within a month or two, what their business is making. So they may spend a whole month working 40,50, 60 hours a week running their business and make $8,000, $9,000. Then they start with $2,000 or $5,000 in the stock market and after they learn the Wade Cook strategies, they start making $5,000, $6,000, $7,000, $8,000 a month. That’s per month. And they’re only working 15 min­utes a day, two or three days a week. It’s a whole world of difference. That’s what we’re trying to show people at the Wall Street Workshop.

I keep saying that I’m in the retirement business. What we want to do is to help people get retired. Now, there are many, many roads that people can take. You may need to ask people, maybe even find out before you get too far involved in the explaining process about the Wall Street Workshop why did they call? Where is their major area of concern? Where do they have a lot of their investments now? Are they in real estate? Do they have their own businesses? Are they working at a job for someone else? If they have stock market investments, is it primarily mutual funds? Et cetera, et cetera, et cetera. You need to know. Because, there are many roads to getting wealthy. I think that we have a great, great course, but we’re just one of a lot of different types of seminars. However, nobody at all, that I know of, is teaching the experiential learning formatted seminar, where you come and learn and do the deals.

Remember, you’re all my ambassadors, an entity I manage personally owns the Wall Street Workshop. The seminar corporation under our publicly traded company called Profit Financial, to market the Wall Street Workshop. The instructors are hand-trained by me and some of my other national trainers. But, let’s go back to people on the phone. When they call, they’re looking for something to help them make money. They’re looking at our company’s products to see if they will take them where they want to go. And it’s like they’re sitting at a train stop. A train comes through and they look at all the markings on it. They think, is this one going to go where I want it to go? That one leaves and another train comes and they question if it’s the right one. At some point in time, they’re going to see us. And hopefully, they will say, “Wow, this train is on the right track, this train is going where I want it to go. If something goes wrong, for example, we have a recession or a down market, here’s the train that’s going to help me out of that.” People will need us more, by the way, during those times.

We have such an incredible product. I know that that word is used so much today, but the Wall Street Workshop really is a seminar workshop that makes a difference in a lot of people’s lives. I don’t think any of you in our new sales department would be here if you did not also believe that.

Maybe you’ve come to work for us after going through our seminar. We have a lot of people who were students before. Or maybe you have a friend that’s working here now. I’ll be very honest with you, I was a little bit dismayed several weeks ago when I was doing a training session and just out of the blue thought, “I’m going to test everybody on this.” So I had everybody pull out a blank piece of paper and write on it five reasons why anybody should come and attend the Wall Street Workshop. I gave them five or 10 minutes and then, one by one, I started gathering them up.

The comments were all correct, but they were boring. You know, they were really boring, and I started thinking, “My goodness, I wonder if our sales people are saying these things on the phone.” I’ll just give you a couple of examples right now, and I will deal with these later on. “You can start making money right away.” “You gain control over your retirement income.” You know, to me these are true and they could be exciting to certain people, but, they’re just, they’re too bland, there’s not enough adjectives or adverbs in there. They don’t explain and really tell what we do and obviously, there was no emotion behind any of these at all. And because there’s hardly any emotion in the written word at all, I decided to come into the studio and take some of these sentences and rework them and put some meat on the bones and make them exciting. Because when people are calling in on the phone, I really contend that they are not calling in to be bored. They’re calling in for a reason to come, and that’s what we need to figure out and give them. So, in just a few minutes, I’m going to go through several of these statements and help you help the people on the phone understand what the Wall Street Work­shop is all about, and what it can really mean in their lives.

First, I’m going to give you a brief history. I know there’s a lot of new people here, and maybe you’ve seen some of my real estate sites. I got my start in the investment arena in real estate. I was a cab driver in Tacoma, Washington, and I learned that the secret to making money was in the meter drop. It wasn’t in trying to make a killing on any one deal. It was making a killing on a whole bunch of small deals, you know, getting the taxi moving, $3, $4, $5, $6 runs, instead of waiting for the $35, $40, $50 runs to SeaTac airport.

You need to convince people and help people. Rationalize with them, help them see where they are going to be if they don’t come to this course? It’s the first time anybody’s ever put together a course that will cost them more money to stay home than it will ever cost to come. Why are they on the phone? Do they need money to give to help their kids? Do they need money for a greater retirement? Do they want to give more to their church? How can you, as a sales person, help somebody know if this course is right for them unless you know where they are and where they want to be? We want to make sure that we’re teaching achievable, measurable, and reportable results that people can actually see, feel, and touch. Our job is not to see how much education we can put into people, but to see how much we can get out of them.

All I ask of my sales people is that number one, you be kind and polite on the phone to people, that you answer the ques­tions as honestly as we can. We don’t want people thinking that the Wall Street Workshop is something that it’s not. People will get out of it what they put into it. We teach a great course, but people need to come prepared, ready to do the deals, ready to learn. Again, thanks for listening.

The next comment says, “You’ll receive current stock mar­ket information.” It is so true. If you’re talking to a total novice on the phone, tell them about the Wall Street Workshop video set. After they come to the Wall Street Workshop, call them back and congratulate them, thank them for coming, but also tell them about the Next Step video training program, and the Next Step live seminar because we want to get people more information and better information. We’re constantly devel­oping new products to help people make more money and then keep more of what they’re making.

What people don’t need is to come and spend another two or three days for some namby-pamby, wishy-washy informa­tion. What people don’t need is another set of tapes and sites sitting on their shelves at home collecting dust. What people need is the information, the knowledge from those sites and tapes and the live seminars, to get results, to make a difference in their lives.

The next one says, “You can earn enough to retire yourself and your parents.” Let me tell you about Big John. A guy about 6′8″ came up to me at a seminar, shaking my hand so hard it literally took me five minutes to have my hand quit hurting. He said his Mom was 78 years old. She had never had anything in her whole life. He went to the Wall Street Workshop about six months before and was able to give her a little over $2,000 a month for the last seven months to help her retire better. She was flabbergasted by this amount of money. She had never had this kind of money. It didn’t matter how much it was, whether it was $200 or $2,000, but to him, the $2,000 a month to let his Mom retire at a really nice lifestyle, it just did his heart good. He was making about $6,800 to $8,400 a month, but $2,000 every month went to his mom.

The next one says this, “With the help of this education, you can have all your needs met while you live on 10% of your income, instead of 90%.” Wow! Think this one through. I love this comment. Most people right now are living on 90 to 100%. I did for many years, and now I’m living on about 1% of my income. The cost of feeding my family and taking care of my family is so minuscule compared to the kind of money that I’m making.

The last comment was, “Anybody can do it.” I’m not so certain about that. There are a lot of people out there that are just dead between the ears, or people out there that are just not going to learn anything or be able to change anything or so fearful that they may not come. But, I guess about 99% of all the people in America could do really well at the Wall Street Workshop. Not all of them, by any means. So, when people call up and say, “Is this for me, can I benefit from this?” Well, that really is up to them.

I’m just going to make a few more comments. We want to make sure that people stay back to basics. They diversify their portfolios, be wary of the bear market and be ready to counter­act that, especially the bear market mentality that exists. We want people to get a routine and learn, they learn by doing, but we want them to learn a couple of things and just do them over and over and over again.