We’re discussing people looking at us. They say, “Is this train, is this vehicle going where I want it to go? And if something breaks down, are there people that will fix it? Can they really help me?” Now, what I try to do at our seminars, not only the stock market seminars, but all of our asset protec­tion and tax seminars, is to make sure that we give the best financial education in this country. We have our Wealth Acad­emy, our incredible flagship, three day course. We have our BEST seminars. We have additional real estate and other kinds of stock market seminars. And we have a whole part of our company that sets up legal entities: Nevada Corporations, Living Trusts, Charitable Remainder Trusts, Business Trusts, Family Limited Partnerships, pension plans, 401(K)’s, corpo­rate pension plans, and Keogh plans.

Our company really is about five things. One, we want to show people how to make money. This translates into three categories: real estate, the stock market, and small business. Number two, we want to show people how to lower their exposure to risk and liability. Number three, we want to show people how to eliminate, at least reduce, but possibly elimi­nate their taxes. Number four, to help them prepare for a great retirement. And Number five, we call bequeathment, making sure that their friends, their family, their church—somebody, in a tender, loving, caring way, gets everything that they worked so hard to build up. What I’m trying to say is we have all the notes to play the chords. Some people who come through our trainings are going to hear the symphony.

It’s really important to me that before any of your clients come to the Wall Street Workshop, that you help them prepare for it. This is not an experiential class for experienced people in the stock market. It is also not just a beginners’ class. We want people to know the vocabulary, we want people to know certain words. So, here’s a couple of things that they should do.

Before they come to the class, they should definitely read Wall Street Money Machine, hopefully once, but maybe even twice. They should get the Zero to Zillions home study course, which from time to time we have for free as a bonus. Another thing they can do before they come is paper trades. If they’re afraid of investing their own money, say $5,000 cash, why not take $5,000 and fictitiously invest it? Buy and sell, buy and sell. Use the strategies outlined in Zero to Zillions, use the strategies in the site Wall Street Money Machine, and do paper trades. Definitely people can get on WIN.

WIN is our Wealth Information Network. It’s now on the internet. People can access it and go in and find out what things we are actually doing that day. They can see trades being made.

Then they can come back into the seminar, and if they actually bought an option or a stock, we can talk about it, discuss it, and go over the formula. We want people to see these deals done because experiential learning is the best way. We all know that, I mean, it’s on-the-job training. I want you to think about that. I mean, even here in sales, when you’re a brand new sales person, we put you with our more experi­enced sales people so you can see how they work with people, how they explain things to people. That’s on the job training. Why should things financial be any different?

The irony is that a lot of our people who come through the Wall Street Workshop end up making, within a month or two, what their business is making. So they may spend a whole month working 40,50, 60 hours a week running their business and make $8,000, $9,000. Then they start with $2,000 or $5,000 in the stock market and after they learn the Wade Cook strategies, they start making $5,000, $6,000, $7,000, $8,000 a month. That’s per month. And they’re only working 15 min­utes a day, two or three days a week. It’s a whole world of difference. That’s what we’re trying to show people at the Wall Street Workshop.

I keep saying that I’m in the retirement business. What we want to do is to help people get retired. Now, there are many, many roads that people can take. You may need to ask people, maybe even find out before you get too far involved in the explaining process about the Wall Street Workshop why did they call? Where is their major area of concern? Where do they have a lot of their investments now? Are they in real estate? Do they have their own businesses? Are they working at a job for someone else? If they have stock market investments, is it primarily mutual funds? Et cetera, et cetera, et cetera. You need to know. Because, there are many roads to getting wealthy. I think that we have a great, great course, but we’re just one of a lot of different types of seminars. However, nobody at all, that I know of, is teaching the experiential learning formatted seminar, where you come and learn and do the deals.

Remember, you’re all my ambassadors, an entity I manage personally owns the Wall Street Workshop. The seminar corporation under our publicly traded company called Profit Financial, to market the Wall Street Workshop. The instructors are hand-trained by me and some of my other national trainers. But, let’s go back to people on the phone. When they call, they’re looking for something to help them make money. They’re looking at our company’s products to see if they will take them where they want to go. And it’s like they’re sitting at a train stop. A train comes through and they look at all the markings on it. They think, is this one going to go where I want it to go? That one leaves and another train comes and they question if it’s the right one. At some point in time, they’re going to see us. And hopefully, they will say, “Wow, this train is on the right track, this train is going where I want it to go. If something goes wrong, for example, we have a recession or a down market, here’s the train that’s going to help me out of that.” People will need us more, by the way, during those times.

The next comment says, “You’ll receive current stock mar­ket information.” It is so true. If you’re talking to a total novice on the phone, tell them about the Wall Street Workshop video set. After they come to the Wall Street Workshop, call them back and congratulate them, thank them for coming, but also tell them about the Next Step video training program, and the Next Step live seminar because we want to get people more information and better information. We’re constantly devel­oping new products to help people make more money and then keep more of what they’re making.

What people don’t need is to come and spend another two or three days for some namby-pamby, wishy-washy informa­tion. What people don’t need is another set of tapes and sites sitting on their shelves at home collecting dust. What people need is the information, the knowledge from those sites and tapes and the live seminars, to get results, to make a difference in their lives.

The next one says, “You can earn enough to retire yourself and your parents.” Let me tell you about Big John. A guy about 6′8″ came up to me at a seminar, shaking my hand so hard it literally took me five minutes to have my hand quit hurting. He said his Mom was 78 years old. She had never had anything in her whole life. He went to the Wall Street Workshop about six months before and was able to give her a little over $2,000 a month for the last seven months to help her retire better. She was flabbergasted by this amount of money. She had never had this kind of money. It didn’t matter how much it was, whether it was $200 or $2,000, but to him, the $2,000 a month to let his Mom retire at a really nice lifestyle, it just did his heart good. He was making about $6,800 to $8,400 a month, but $2,000 every month went to his mom.

The next one says this, “With the help of this education, you can have all your needs met while you live on 10% of your income, instead of 90%.” Wow! Think this one through. I love this comment. Most people right now are living on 90 to 100%. I did for many years, and now I’m living on about 1% of my income. The cost of feeding my family and taking care of my family is so minuscule compared to the kind of money that I’m making.

The last comment was, “Anybody can do it.” I’m not so certain about that. There are a lot of people out there that are just dead between the ears, or people out there that are just not going to learn anything or be able to change anything or so fearful that they may not come. But, I guess about 99% of all the people in America could do really well at the Wall Street Workshop. Not all of them, by any means. So, when people call up and say, “Is this for me, can I benefit from this?” Well, that really is up to them.

I’m just going to make a few more comments. We want to make sure that people stay back to basics. They diversify their portfolios, be wary of the bear market and be ready to counter­act that, especially the bear market mentality that exists. We want people to get a routine and learn, they learn by doing, but we want them to learn a couple of things and just do them over and over and over again.

The next one says, “You will overcome the fear factor.” We’ve already dealt with that one.

The basic way to overcome fear is knowledge. It’s the proper application of knowledge, which is wisdom. Think, how is fear serving you? If a fearful thing is not serving you very well, you better learn how to get around it, do away with it, or whatever.

The next one says, “You will learn how to find the news pertaining to stocks and where to find it.” Yes, we do that all through the course. The next one says, “It’s fun.” It is. A lot of people say, “These are the best two days, the best three days, I’ve ever spent in my whole life,” and we say, “Golly, you got married, you went on a honeymoon.” They say, “No, no, no, this is better.” Well, it is better. It’s a really wild experience for some people to come and learn how to make money.

Another comment by one of our in-house sales people says, “The education allows you to make as much money as you want on your own. Lack of education leaves you where you are.” I couldn’t say it better. Opportunity keeps knocking, opportunity doesn’t knock once, like the old adage says. It keeps knocking. We want to show people how to take advan­tage of those things. “Your future transactions can be done anywhere, from a sunny beach, high in the mountains, or sitting on the couch at home.” That’s true. The next one says, “You will learn the actual conversations between the instruc­tors and the brokers.” You are going to hear them all the time. You can get up and call your own broker, you can see it happening right there in class.

The next one says, “An education lasts a lifetime.” That is so true. Derek Bock, who, when he said this was the Dean of the Harvard Law School said, “If you think education is expen­sive, try ignorance.” That is so true. If you get this kind of education, it will truly last for a lifetime.

The next one says, “The profits you make from what you learn will remain with you.” Not only will the profits remain, they’ll be in other investments, but we don’t get anything out of what you do. We’ll charge a fee for teaching these seminars, and we’ll teach the strategies, but people get to keep every­thing that they make. After us, everybody else that has anything to do with them will get something out of what they do. A commission here, a percentage there, not us. We’re the only people in their lives that get nothing out of what they do.

The next comment was, “We’ll show you hands on work, so you can do it yourself with the 11 strategies we teach.” I want to be careful with the word “hands on” here. A lot of people think that they’re going to come and somebody’s going to literally take them by the hand, walk out there, and call their stockbroker with them. We’re not in the babysitting business. We teach the correct principles, and people govern them­selves. Our “hands on” means that they’re going to see the deals being done. Again, it’s the experiential learning format.

The next comment was, “The Wall Street Workshop is worth 50 times the amount you pay because of the value you receive from what you learn.” I agree. I don’t think there’s any way to say 50 times, or 100 times because it might cost you $3,000 or $4,000 for a course that it shows you how to make $200,000 a year. What does it cost? I’ve said it a lot in my seminars, “It will cost people. This is the first time anybody’s ever put together a seminar that will cost a lot more to stay home than it will to attend.” I don’t know how much your average students are making, but I’ve got so many letters in about people who are making $100,000, $200,000 a year, after starting with $5,000 or $10,000. Well, what did it cost them?

The next comment was, “Wade’s strategies increase your confidence in trading and decrease your risk of loss.” That’s exactly what they do. You learn the strategy that has the bear market behind everything we do, the desire to not lose money. Yes, they’re brand new, they’re not brand new in terms of being around the stock market, we have just taken existing strategies and we have put them to work on a continued basis.

If there’s any genius that I have, it is being persistent and consistent with something that works.

I am reminded of a story of Woody Hayes, you know the famous football coach. He had a great halfback, but he kept getting tackled. Time after time after time, he would just run right into the wall and get tackled. Finally the coach called the young boy over to the sidelines and said, “Boy, run where they ain’t.” That’s kind of what I’ve done. I want to run where they ain’t, I want to do things that other people don’t even know how to do, to show people how they, too, can make more money.

The next comment by a salesman says, “You can network with those around you to continue to learn from each other.” That’s an important point. Rubbing shoulders with people who are trying to do better and be better can teach you a lot. The next one is, “Your financial outlook will change forever.” Boy, how do we quantify that? Somebody’s financial outlook? Yes, I agree. Once you learn how to make money, you will never go back. Once your brain has expanded, it will never go back to its original dimensions.